An iconic 90s brand, NO NAME has opened its second Parisian boutique on the border of the 1st and 2nd arrondissements, in the heart of the capital's streetwear brand district.

An address chosen with as much care as the boutique's interior design!

The boutique is artistic and designer, blending wooden furniture, pastel shades, and a clever use of colours and lights to highlight the sneakers and boots from NO NAME's collection.

In the middle of the boutique, the famous logo is on display and features a black and white checkerboard that pays homage to the iconic Plato Sneaker, a platform sneaker that has been the brand's emblem for 30 years.

Inspired by urban trends and street artists, No Name's new flagship store has fun with shoefiti to take you on a trip to buzzing cities like Los Angeles and New York, perfect for No Name Girls who are on top of their urban fashion game.

The new No Name boutique opened its doors on Saturday 26th June 2021 and is located at 26 rue Etienne Marcel, 75002 Paris (metro line 4, Etienne Marcel stop).