At the dawn of the nineties, almost ten years before Naomi Klein's hit No Logo, Rautureau fights against the brands’ tyranny, but in a singular, clever and off-the-walls way. On the basis of a simple observation, No Name is making the planet sneaker lose its mind. Here, the brand does not prevail, only the product matters. The sneaker No Name and its platform, often imitated but never equaled, makes the women gain 5 centimeters and even more style.
Less is more and much more with No Name.